Each of us were convinced that after the demanding year 2021, nothing should surprise us.

We passed the exam on changing the approach of nurturing contacts and supporting dealers and customers in a completely different, new way – online. We showed that the interest and support of the entire Eastern European team for sales and training activities produces results and the achieved outcome is optimistic.

Unfortunately, the beginning of 2022 showed that there are still challenges that we did not even think about.

The war that started on the eastern border of our region caused many worries and will slow down the investment decision-making process again. Despite these obstacles, we focus our activities on supporting sales processes and expanding sales channels. In particular, we try to expand the sales network with dealers focusing on heat detection systems. 

We had the pleasure to participate in a seminar in Bosnia, organized by the Association of Young Farmers. Our speakers, Nicolas and Maria prepared professional presentations showing the advantages of Afimilk products. 

Our new colleague Arkadiusz is trying to fully use his knowledge to expand the sales network in Poland. We participated in the first agricultural fair and organized meetings with farmers to explain the differences in everyday work with the AfiFarm system. 

In Romania, we focused on starting cooperation with new dealers in order to fully use the potential of local milk producers. 

Thanks to the cooperation with the Embassy of Israel, we are trying to find new partners in Scandinavia. 

We are starting discussions with two potential dealers from Slovakia in order to strengthen our presence in this market. 

Czech dealers are very active in the field, aiming to win as many contracts as possible in the ongoing call for proposals for investment subsidies. 

We can be very pleased with the results of Nicolas’ working with the Hungarian dealer, slowly growing into a sales leader on the local market. The number of training sessions and Maria’s contribution to shaping the position of the Afimilk brand is invaluable, we are planning further meetings with Maria in order to thoroughly explain how to work with Afimilk products and what specific profits it can bring.

We are optimists and we believe that our commitment and hard work in the field will bring about tangible results and new distribution channels that will help us achieve our sales goals.

Mateusz Bernasiński, Sales Manager, East Europe