Customer Relationship Management (CRM) System Implementation in Afimilk
Salesforce.com
Afimilk’s management took a strategic decision to get closer to our end customers as a next step to expand opportunities and growth. After a review of several leading CRM vendors, we choose to implement Salesforce.com Service and Sales modules.
Starting with service module implementation, the goals were:
After the project team was in place, an external implementor selected, we fine-tuned requirements and launched the project on May 24th, followed by five weeks of intensive design and configuration.
On July 5th, the initial service was launched for the HQ Service team and since then has expanded steadily worldwide.
The technical and applications team from Europe, New Zealand, and South America, recently started benefiting from the CRM. Completing the worldwide move, this month, the teams from China and the US will be on board.
We are pleased that now, we can see all the information we need in one place. From the number of opened service calls, and their status to the technicians’ workload based on each call time and so much more.
We are looking forward to launching more features soon, such as automatically opening service calls from phone calls, our website, and the call center.
We waited for a service call management system for a long time. We are very happy that we implemented it in a very short time and can already see the value.
Looking ahead to the last quarter of 2021, we schedule the launch of the Sales module. Wait for the news about the Sales module on the next Newsletter!
Dganit Levinson, Salesforce Implementation Project Manager
