In Europe we started very strong in 2021. It looks like we will continue our growth in the European market for the 6th year in a row! 

The actions we took in the last few years show great signs of success and help us  increase ours and our partners’ mutual business.

A few years ago, we took an important strategic decision to be much closer to the deals to help our partners manage their pipeline. 

These decisions ensure deals are not falling between the cracks, our partners are more focused on selling our equipment, and improve the closing rate and the numbers of deals we win.

We started this process  in Poland and I am happy to say that in all forecasts this year will be a record year in Poland We will reach the 1M Euro milestone in the market.

In the UK, we are cooperating with FP in the best way ever by managing a mutual pipeline. We started to be much more involved and influential in the sales calls and field work. We still have a long way to go to realize the huge potential from this market, but it looks like we are on the right path.

In the last two years, we started to be more active in Ireland. We can already see a dramatic increase in our revenue, and important deals we  closed, and installed successfully (e.g. 60 stalls fully equipped rotary for one of the most well-known farmers in Ireland).

The release of the AfiCollar allow us to be more effective and competitive. In 2021, we see the effect as we will double the number of collars we will sell  compared to 2020.  

In addition to the traditional cow monitoring markets and channels, the AfiCollar offers attractive opportunities that we are currently working on. 

Afimilk is becoming stronger in all the main markets in Europe. We set high targets, our appetite is big, our motivation is on a record level, and our team is the strong and fully committed!

Yoni Pinsky, GM Europe