As part of the growth of Afimilk and the move toward more complex high-tech SW and HW solutions, there came a realization that the company can benefit from the experience of the vast high-tech sector that Israel is fortunate enough to have. We’ll utilize this to formalize a Customer Success strategy to help further our push into the industry.

A good definition of this strategy for Afimilk is striving to have the customers use Afimilk products as part of their work culture and choose Afimilk products at every relevant decision point in the farm’s lifecycle.  

Achieving such a goal requires knowing and talking to almost every customer using our product. This represents somewhat of a course change from a dealer-led strategy.  

As with every course change of a large group, this will take time and effort, and getting used to the change. Getting closer to the customers, getting to know them on a personal 

level, and understanding how they use our products and benefiting from them, will help Afimilk get to where it wants to be. 

Although Customer Success frontline work involves the post-sale teams, form Technical and Application Support, Field techs, to trainers, project managers, and professional service teams. These groups are just the visible tip of the iceberg. Customer Success really involves the whole company from Pre-Sale to finance, and operations in order to succeed. It’s a state of mind as much as an operational strategy!  

Regards,

 Yossi (Josef) Bronstein, Head of Customer Success