Challenges!!! In recent weeks, we are facing two new major changes in our business environment that keep us alerted: Fullwood, Afimilk’s major distributor in Western Europe since the early 80s, is about to be sold or go out of business. To overcome this situation, our sales teams are making extra efforts to engage directly and collaborate with the dealers that buy our products via Fullwood. By working directly with the key dealers involved, our teams can make them more effective in selling our products. We are optimistic that eventually we will turn this challenge into an opportunity to grow our sales in the relevant countries and improve the long-term business there.

The war in the Ukraine has influenced the economy worldwide, and moreover, it severely affected the possibility to do business with Russia and Ukraine. As a result, the Russian market has become silent. We are waiting for the market to awake and hopefully, for everyone, the war will end soon.  

Despite these challenges, we continue to aim at accelerated growth of Afimilk business. We see significant growth potential in many regions, including North America, China, New Zealand, and Latin America. Our regional teams are all optimistic and eager to win a growing share of the business in these territories. 

AfiCollar continues to be our hot product. We experienced a quick ramp up of collar sales in every market where we introduced the product. We just started to offer a new leasing business model in some regions that we call Collar as a Service (CaaS) and we are already experiencing strong interest from potential customers that may want to use this model. 

The new CaaS offering is one of several changes that we are implementing in our business activity.  Implementation of Salesforce as our CRM platform for sales activity is another important change that is still in the design phase. We expect to start assimilation of the CRM sales module later this year.  Meanwhile we are working on a quick implementation of a sales pipeline tool in Monday.com that we intend to start using as an interim tool for managing our pipeline.   

Yuval Sovinsky,
VP Sales & Marketing